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Social Media Monitoring

Why should you monitor social media? The answer is simple: people trust the opinions of others more than brand advertisements, official websites or PR releases. Electronic word of mouth is deemed as credible as face to face conversations. Interpersonal influence and word of mouth (WOM) are ranked the most important information source when a consumer is making a purchase decision. Social software has changed the way information gets reported online. Almost anyone with an inclination to write and with access to internet connection can potentially get their message across. It is a big risk for your business if you are not aware of what’s being said about your products or services by any individual or your competitor for that matter.

One of the first things you’ll want to do is listen to the social media conversations that relate to your brand and industry, to see what others are saying about you. Tapping into online conversations provides a great way to find out:

• Who is talking about you?
• What they are saying?
• Is it positive or negative?
• Where are the conversations taking place?
• What communities talk about you?
• What are your competitors doing in social media?
• What’s the buzz about them?

• What content resonates with your audience?
• Are there subjects of interest you could provide content for?
• What social sites have the most conversation?
• Who are the “fire-starters” you need to connect with?
• Who are the influencers in these blogs?
• Where are the opportunities and threats?

Our social media monitoring software enables us to monitor the entire web and collate results of conversations surrounding your business, customers, products, services and competition. Additionally, we are able to evaluate where these conversations are talking place, the sentiment and reach of such conversations and provide detailed reports of how to respond; or include any new opportunities into the current business and marketing strategy.