• Home
• About
• Social Media Marketing 
  • • Facebook Marketing
    • Youtube Marketing
    • Twitter Marketing
    • LinkedIn Marketing
    • Flickr Marketing
    • Blog Marketing
    • Foursquare Marketing
    • Social Media Workshops
    • Social Media Taranaki
• Content Production 
  • • Video Production
• Social Media Optimisation
• Social Media Monitoring
• Strategy & Management
• Packages 
  • • Basic
    • Advanced
    • Elite
• Contact

Flickr Marketing

Flickr is an online image and video hosting site. As well as being the number one used and searched site for images, the platform is very popular for users to host and embed photos that are shared with their websites and blogs. Easily integrated with other platforms, your Flickr images can be shown in Facebook, shared in Twitter and embedded in your website and blog. Images are able to show the experience of using a product or service; a happy customer, a client having a great time. Images are powerful and emotive – a key reason to be used in the business environment.

Benefits of Flickr Marketing

One of the key benefits of marketing your business on Flickr is that the site has a large amount of credibility (and therefore online visibility) on all search engines, such as Google. This means that Flickr marketing should become a key resource in optimising your website presence for search engines, increasing the visibility of your business online and increasing the volume of traffic, and potential customers, to your business website. The benefits of Flickr marketing are outlines below:

• Each image posted on Flickr can be associated with a link: created in the description and/or the tags of the individual images. Additionally, by increasing the number of links to the business Flickr site, from your business website and other social media accounts, you will create a ‘spiderweb’ of links that will greatly affect the performance of your website in the search engines. The titles and descriptions of the images should also be loaded with keywords associated with your business, offerings and the business website.
• Share Real Time Content: Images that are loaded are shared in real time. This means that if you are on a campaign, marketing initiative, product release or conference, image sharing of the event can be ‘live streamed’ on Flickr and keep current and potential customers up to date with the latest initiatives from the business.
• Sharing Content: Settings on your account should allow anyone to view, download and share the images. This allows your images, with key business messages, to be shared by visitors; the power of electronic world of mouth is well established.
• Customer Service: Flickr is a great tool to remind people of their experience with your company and their range of goods and services. Take images of clients enjoying the services offered by your business and post on Flickr, Ensure that you inform the customer of the images and encourage them to share with others. Just like video, images are an effective and emotive medium to communicate the business message.